About us > Our philosophy
The base of the system of our work is the shortest way possible from production to the final consumer. Because of this, our products are mostly way cheaper than the ones from our rivals and with that the best components and materials available are used. One of our goals is also originality: creating new forms, using various colors and utilization of the newest technologies amuse and please us if the concern about these products is not only in Czech but abroad as well.
Thou the confront advertising in our country does not have a long tradition, these web sites raised mainly for customers so they can compare parameters and prices of the particular watches and clocks with other products for themselves and so they could make their own opinion before they buy anything.
If you wonder why for example a watch is for a half price when the material and gadget is the same, the reason will be that our watch is made by us or from the producing they went straight to the shops. Someone else had the other watch to be made, then sent them to central depot in Europe, from there somebody brought them to Czech and then, finally, they got to the shops. A customer has to pay for this long way. For this is true the Cimrmans’ note “it’s a longer way but much worse”.
Our business partner is usually a seller of watches and clocks. More than 90% of our clients are family-owned companies and our relationship with them is also very familiar. Both sides can rely on each other and we try to follow the statement of Tomas Bata “our customer – our Lord”.